EOC Week 10: What Are The Benefits VS The Features?

The benefits of this fundraisers is the participants, who are going to be mostly if not all students, are going to gain experience and maybe pieces to add to their portfolio. the features are to help the teenagers by providing them with clothing they need and also being able to reach out to the community and bring an awareness of the situation to the public.

Week 9 EOC: Three Great Mission Statements

After reviewing the different mission statements by my classmates there was one in particular that stuck out the most. It was well worded, it had a straight to the point goal and why it would work, and he used a technique that gave a differential advantage on fundraising events we see everyday. His name is Ryan Torrisi and his cause to bring to the awareness of the community and his goal is to raise money for the Susan G Komen foundation for Breast Cancer research using his photography skills. He got my attention from the other classmates by saying “I hope to make everyone more aware of what can be accomplished in just a short amount of time and a small investment. The smallest event like the one I will hold is something that I hope to inspires many others to do. When people get together they can accomplish many things that are simple and viable at the same time.” I found ryans mission to be the most thought out and well written.

A couple of the other mission statements that I liked were favored for their causes. Haley Herdman said, “The mission of Beauty and the Bully is to spread the word about the seriousness of bullying. Our mission is to inspire youth to speak only kind words, and teach that it takes a kind heart and mouth to be truly beautiful." I liked this cause because I hadn’t seen anyone else write about one like this. It was short yes, but it was also sweet. The third mission statement that I liked was by Andre De Los Monteros and he said “The goal is to provide these children proper attention and direction, keeping them from gangs and drugs.” his cause was also unique and when he wrote about it I could feel how real this was to him and I know that it would be a great cause to support.

Week 9 BOC: Top Five Hits of Summer

1. Call Me Maybe – Carly Rae Jepsen
2. Payphone - Maroon 5 Featuring Wiz Khalifa
3. Somebody That I Used To Know - Gotye Featuring Kimbra
4. Wide Awake - Katy Perry
5. Lights - Ellie Goulding

The songs listed above are the Top 5 Summer Hits according to http://www.billboard.com/charts/summer-songs.

Implementation Evaluation Control

My fashion show will hypothetically be taken into action and will serve the communities low-income teenagers with clothing that they need. it can be easily realistically taken into action by holding a fashion of the arts club meeting and taking the steps listed in this assignment.

"Marketing implementation The process that turns marketing strategies and plans into marketing actions in order to accomplish strategic marketing objectives." (Kotler G6)

“Guided by marketing strategy, the company designs an integrated marketing mix made up of factors under its control—product, price, place, and promotion (the four Ps). To find the best marketing strategy and mix, the company engages in marketing analysis, planning, implementation, and control. Through these activities, the company watches and adapts to the actors and forces in the marketing environment.” (Kotler page 50) 

Price

For the fashion show Dress the Juvenile is free to attend. Meaning it isn't going to take money out of your pocket. it is only asked that you bring a donation of clothing for the charity. if you would like to donate money you wont be stopped. any moneys donated will be used to buy more second hand clothing from second hand stores. 

The cost of the fashion show is really just the cost of the volunteer's time and anything they use to use in their second-hand creations. All other supplies needed for the fashion will be provided by the Art Institute of Las Vegas, and already on hand so it is not creating any extra expenses. 

"Break-even pricing (target return pricing) Setting price to break even on the costs of making and marketing a product, or setting price to make a target return." (Kotler 279 C9)

“Price is the amount of money customers must pay to obtain the product. Ford calculates suggested retail prices that its dealers might charge for each Escape. But Ford dealers rarely charge the full sticker price. Instead, they negotiate the price with each customer, offering discounts, trade-in allowances, and credit terms. These actions adjust prices for the current competitive and economic situations and bring them into line with the buyer’s perception of the car’s value.” (Kotler Page 53)

Promotion

To promote the event Dress the Juvenile, the initial email will be sent out to gain attention on the fashion show. As mentioned everyone who wants to participate can. Artists will be asked to create posters to put up in the school and will gain flashy attention to the event. A Facebook page will be created with an event date so Facebookers can mark it on their event calendar, and it also helps spread news and awareness of the cause. The event will also be tweeted about by the fashion of the arts club members. 

"The major marketing mix tools are classified into four broad groups, called the four Ps of marketing: product, price, place, and promotion. To deliver on its value proposition, the firm must first create a need-satisfying market offering (product). It must decide how much it will charge for the offering (price) and how it will make the offering available to target consumers (place). Finally, it must communicate with target customers about the offering and persuade them of its merits (promotion)." (Kotler 122-133 C6)

“Retailers use any or all of the promotion tools—advertising, personal selling, sales promotion, public relations, and direct marketing—to reach consumers. They advertise in newspapers, magazines, radio, television, and on the Internet. Advertising may be supported by newspaper inserts, catalogs, and direct mail.” (Kotler 357)

Distribution

The clothing that is donated at the fashion show will be distributed to local community organizations that have contact with the teenagers and their families. The Facebook page for the Dress the Juvenile fashion show can also be contacted for requests of clothing. Bulletins will be posted at government Goodwill stores.

“Channels of distribution within countries vary greatly from nation to nation. There are large differences in the numbers and types of intermediaries serving each country market, and in the transportation infrastructure serving these intermediaries. For example, whereas large-scale retail chains dominate the U.S. scene, much retailing in other countries is done by many small, independent retailers.” (Kotler 501)

“A long-standing charge is that greedy channel intermediaries mark up prices beyond the value of their services. Critics charge that there are too many intermediaries, that intermediaries are inefficient, or that they provide unnecessary or duplicate services. As a result, distribution costs too much, and consumers pay for these excessive costs in the form of higher prices.” (Kotler 512-513)