Price

For the fashion show Dress the Juvenile is free to attend. Meaning it isn't going to take money out of your pocket. it is only asked that you bring a donation of clothing for the charity. if you would like to donate money you wont be stopped. any moneys donated will be used to buy more second hand clothing from second hand stores. 

The cost of the fashion show is really just the cost of the volunteer's time and anything they use to use in their second-hand creations. All other supplies needed for the fashion will be provided by the Art Institute of Las Vegas, and already on hand so it is not creating any extra expenses. 

"Break-even pricing (target return pricing) Setting price to break even on the costs of making and marketing a product, or setting price to make a target return." (Kotler 279 C9)

“Price is the amount of money customers must pay to obtain the product. Ford calculates suggested retail prices that its dealers might charge for each Escape. But Ford dealers rarely charge the full sticker price. Instead, they negotiate the price with each customer, offering discounts, trade-in allowances, and credit terms. These actions adjust prices for the current competitive and economic situations and bring them into line with the buyer’s perception of the car’s value.” (Kotler Page 53)