Promotion

To promote the event Dress the Juvenile, the initial email will be sent out to gain attention on the fashion show. As mentioned everyone who wants to participate can. Artists will be asked to create posters to put up in the school and will gain flashy attention to the event. A Facebook page will be created with an event date so Facebookers can mark it on their event calendar, and it also helps spread news and awareness of the cause. The event will also be tweeted about by the fashion of the arts club members. 

"The major marketing mix tools are classified into four broad groups, called the four Ps of marketing: product, price, place, and promotion. To deliver on its value proposition, the firm must first create a need-satisfying market offering (product). It must decide how much it will charge for the offering (price) and how it will make the offering available to target consumers (place). Finally, it must communicate with target customers about the offering and persuade them of its merits (promotion)." (Kotler 122-133 C6)

“Retailers use any or all of the promotion tools—advertising, personal selling, sales promotion, public relations, and direct marketing—to reach consumers. They advertise in newspapers, magazines, radio, television, and on the Internet. Advertising may be supported by newspaper inserts, catalogs, and direct mail.” (Kotler 357)