Objectives

BUS121

Objectives

The overall objective of Dress the Juvenile is to help support teenagers with clothing. In the process of doing so, the charitable fashion show will display second hand clothing that is transformed into new fashionable items that can be created with ease from tools and supplies found around the house. 

The fashion show is going to be at the Art Institute of Las Vegas presented by the Fashion for the Arts fashion club. The members of the fashion club will each be assigned a position of action to put together the fashion show. The members of the club will also be participating in creating the refurbished second hand clothing that will be worn in the show.

To get things started there will be an email sent out to all factuality and students of The Art Institute of Las Vegas about the Dress the Juvenile fashion show, which will create the initial buzz of the charity event. The email will contain information on what the charity of the fashion show is for and when and where the fashion show will be held. The email will also contain information on inquires for the charity such as how to donate, participate, and volunteer assistance. Following the first email, there will be posters made and posted around the school to gain public awareness of the fashion show and its cause.

"A public is any group that has an actual or potential interest in or impact on an organization’s ability to achieve its objectives." (Kotler Page 69 C3)

"The first four steps of the marketing process focus on creating value for customers." (Kotler Page 30 C1)