Marketing Strategy

The dress the Juvenile fashion show will be targeting fashion students, local fashion designer, or anyone else who would like to participate in creating redesigned second hand clothing. I will also be targeting people, who would like to donate clothing or even money donations. This will initially be done by sending out mass emails to all of the students and factuality on campus as discussed in the objectives section earlier. This will then start a chain and the email will be forwarded to other contacts if the initial recipient would like to share, which they will be urged to spread the word.

“Marketing strategy development, Designing an initial marketing strategy for a new product based on the product concept. The marketing strategy statement consists of three parts. The first part describes the target market; the planned value proposition; and the sales, market share, and profit goals for the first few years.” (Kotler 249)

“Customer-driven marketing strategy. In the first two steps, the company selects the customers that it will serve. Market segmentation involves dividing a market into smaller segments of buyers with distinct needs, characteristics, or behaviors that might require separate marketing strategies or mixes. The company identifies different ways to segment the market and develops profiles of the resulting market segments. Market targeting (or targeting) consists of evaluating each market segment’s attractiveness and selecting one or more market segments to enter.” (Kotler 175)