Week 4 EOC: Business vs Consumer Buying Behavior

The buying behavior of consumers and businesses share some similarities in the roles of purchasing but the structure and end use of products between the two markets hold major differences. Businesses and organizations buy services and materials to produce other products or services so they can resell them to other businesses or consumers at a profit. The end goal of business buying behavior is to make money and maintain a profitable company.

When the merchandise or service is at its final sale, it is purchased by the individual consumer for personal consumption. This is called consumer buyer behavior. “Consumers around the world vary tremendously in age, income, education level, and tastes. They also buy an incredible variety of goods and services. How these diverse consumers relate with each other and with other elements of the world around them impacts their choices among various products, services, and companies.” (p136) From my research I have found that businesses buy product and materials or services to resell them as a retail item or service or as a new product. "The business market is huge. In fact, business markets involve far more dollars and items than do consumer markets." (p 157) Consumers buy products or services for their satisfaction and to use them.