Business Mission Statement

The mission statement, “A statement of the organization’s purpose—what it wants to accomplish in the larger environment,” (Marketing An Introduction Page 39) for this cause is about helping teenagers from low income families feel more comfortable wearing secondhand clothing.

The mission of Dress the Juvenile is to provide clothing for teenagers that cannot afford to buy clothing. The fashion show will assist in this problem. This fashion show can help growing teenagers that are having a hard time with wearing old clothing see that it can be cool to wear second hand clothing. Dress the Juvenile will surface the problem that it can be hard for teenagers to wear pre owned clothing while friends they go to school always wear new clothing.