Product

The product is the fashion show Dress the Juvenile. It is a free fashion show all is asked is that you make a donation of clothing to help the cause of supporting teenagers that need clothing. The product in this situation cant be bought and taken home but designers who enter the fashion show and create a look will have the chance to have their clothing put on display at the school. Student photographers will be invited to take photos of the fashion show, which will add to their portfolio. If a participant of the fashion show takes advantage of the opportunity to help teenagers in the community, it can help them out in some way as well. 

“Carry a narrow product line with a deep assortment, such as apparel stores, sporting-goods stores, furniture stores, florists, and bookstores. A clothing store would be a single-line store, a men’s clothing store would be a limited-line store, and a men’s custom-shirt store would be a superspecialty store.” (Kotler 346)

“Product means the goods-and-services combination the company offers to the target market.”(Kotler Page 54)